Considering the constantly crowing competition on the markets, marketing campaigns have become ever more important. It is especially crucial for young companies to establish themselves on the market and gain an according loyal customer base. For this they can use a variety of marketing channels and measures, ranging from email marketing to social media and print advertisements.
Is it time to detox from the digital? Have we reached a point where we think of the digital as something toxic that could hurt or even kill us? But what is “the digital” anyway? And isn’t all our technical, social and economic progress attributable to “digitization”?