Sending Christmas cards to customers has become a matter of course for many companies. After all, you want to thank our loyal customers and partners for the good year and at the same time remain in their memory. But not all communication sent during the holiday season is appreciated by your customers. Many companies miss the mark.
Holiday greetings are a popular way in Switzerland to look back on the past year and extend the professional partnership into the next year. Of course, this festive time is also a good opportunity for gentle advertising messages.
ADD A PERSONAL TOUCH
Maybe you don’t know all your customers personally. However, if everyone is to receive a letter, it’s important to be personal while maintaining some distance at the same time. This can be achieved by using a casual address but not mentioning internal details, for example. Perhaps the customer only ordered from you once, wasn’t completely satisfied or ordered on someone else’s behalf.
Addressing your products, the team and your own feelings can be the wrong way to go in this case. Instead, give customers the feeling that you know them – not they you. If you’re sending a Christmas card to customers you’ve personally met at a trade show, for example, you should of course slip in this reference to refresh their memory.
HAPPY HOLIDAYS INSTEAD OF MERRY CHRISTMAS
But not everyone in Switzerland celebrates Christmas. Your Christmas mail sent between the beginning of Advent and New Year should therefore refrain from referring to the holiday itself if possible. For decades, it has been considered polite in the U.S. to say “Happy Holidays” instead of “Merry Christmas.” This way, you also address those customers who don’t celebrate any particular festival this time of year but simply enjoy a few days off with their families.