PAPER OR DIGITAL?
Now people might get the idea to completely refrain from using paper. In daily life this could for example mean to forgo the daily newspaper. The Royal Institute of Technology in Stockholm has evaluated this scientifically – with surprising results: in some cases the print product was actually more environmental-friendly.
This is the case when reading takes longer than 30 minutes. When on the other hand someone only reads for a few minutes the Internet is indeed more sustainable. Print media therefore has still a right to exist. It always depends on the sustainability of the paper. FSC paper in this context has become a real alternative.
WHAT DOES FSC CERTIFIED MEAN?
FSC stands for ‘Forest Stewardship Council’. Products that are FSC certified stand for sustainable forestry. Unified and transnational standards make sure that the forests can be used by the next generations as well. The according logo, which can often be found on FSC paper, shows customers that the paper indeed comes from sustainable sources. Products only get the FSC quality seal after thorough checks and reviews of all relevant criteria. Therefore ‘FSC certified’ is a renowned quality seal on print products.
GETTING RID OF WRONG CLISHÉS ABOUT ENVIRONMENTAL PROTECTION (FSC PAPER)
When thinking about modern pint products people of course imagine high quality. Paper from sustainable sources or recycling paper today has indeed very different shapes and designs, so companies who make the decision to use sustainably sourced paper for their unique print products do not have to make a compromise when it comes to quality. On the contrary: surface quality, grammage, colour brilliance and individual refinements will ensure first-class results.
HOW COMPANIES CAN PROFIT BY USING GREEN MARKETING
Companies who are focusing on environmental protection and use FSC paper for their pint products make a sustainable choice in every sense, which can also be used for marketing purposes. Green marketing offers the change to address the current zeitgeist and polish the company’s image by acting responsibly.
Most customers appreciate it, if companies put an exclamation mark behind environmental protection. Above that environmentally friendly printing processes and higher economic efficiency make it possible to preserve resources. The oldest printer in in Zurich, the printing company Hürlimann, is an FSC certified company and as a partner additionally offer “myclimate“: here customers can compensate unavoidable CO2 emissions through climate protection programs.
ONLY SUSTAINABILITY SAVES RARE NATURAL RESOURCES
If huge parts of tropical rainforests are chopped down every day and plastic bags are floating even at the deepest point of the ocean, there is no alternative to environmental protection. It is impossible to forgo paper entirely, because companies still need various print media for their communication and public relations.
Studies have additionally shown that digital media is not always the most sustainable solution. Printing companies that are FSC certified can be an effective alternative to live more environmentally friendly and through marketing address a current topic that moves and inspires more and more people.