Latest News & Stories
Environmental protection and print products: These combinations have potential
How to best protect our environment has become a problem that currently moves and inspires people. The “Fridays for Future” movement and “hot” discussions around climate change since the hot summer of 2018 when extreme droughts were covered all over the media still stick in people’s minds.
Exhibition Marketing: The most important tips for the follow-up work after a trade fair – An overview
A trade fair or exhibition provides the ideal surroundings for a company to present itself. In a best-case scenario it allows recruiting new customers and build a network with potential business partners.
Handwritten letters: Even in a digital age they have lost nothing of their appeal
When was the last time that you have written a letter by hand – or did receive one? Thanks to the rapid digitalisation many people prefer writing short text messages or emails.
The importance of print advertisement in a future advertising landscape
Are we so intoxicated on the possibilities of digital communication that we have cut all ties to a traditional marketing? Dark prophesies about the death of the printed word have accompanied us for many years. But how realistic are these prophesies?
Marketing Channels and their reach: Online and offline Communication today
Considering the constantly crowing competition on the markets, marketing campaigns have become ever more important. It is especially crucial for young companies to establish themselves on the market and gain an according loyal customer base. For this they can use a variety of marketing channels and measures, ranging from email marketing to social media and print advertisements.
Calligraphy – the art of writing beautifully
The word calligraphy has its origins in the Ancient Greek language and consists of the words ‘kalós, which means beautiful, and ‘gráphein’, the Greek word for writing. Calligraphy is always done by hand and therefore stands in contrast to typography as the art of arranging type.