How to best protect our environment has become a problem that currently moves and inspires people. The “Fridays for Future” movement and “hot” discussions around climate change since the hot summer of 2018 when extreme droughts were covered all over the media still stick in people’s minds.
A trade fair or exhibition provides the ideal surroundings for a company to present itself. In a best-case scenario it allows recruiting new customers and build a network with potential business partners.
Are we so intoxicated on the possibilities of digital communication that we have cut all ties to a traditional marketing? Dark prophesies about the death of the printed word have accompanied us for many years. But how realistic are these prophesies?
Considering the constantly crowing competition on the markets, marketing campaigns have become ever more important. It is especially crucial for young companies to establish themselves on the market and gain an according loyal customer base. For this they can use a variety of marketing channels and measures, ranging from email marketing to social media and print advertisements.
The word calligraphy has its origins in the Ancient Greek language and consists of the words ‘kalós, which means beautiful, and ‘gráphein’, the Greek word for writing. Calligraphy is always done by hand and therefore stands in contrast to typography as the art of arranging type.
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