When was the last time that you have written a letter by hand – or did receive one? Thanks to the rapid digitalisation many people prefer writing short text messages or emails. Even the traditional picture post card seems to be a discontinued model, because it is so much easier to snap a picture and send it via text message to loved ones at home.
Why buy a postcard, write something down and then go searching for a letterbox? The answer is simple: if by tomorrow you’ll receive a handwritten letter, you’ll of course be very happy about it – and open it right away. We actually need to discuss why letters are still so well-loved even though the Internet is omnipresent and why they are getting even more popular again.
WHICH MESSAGE DO HANDWRITTEN LETTERS TRANSPORT?
While in school people were still used to writing by hand regularly, but as adults it has become quite uncommon to actually use a fountain pen – even at university or at work. Whoever does not write frequently will quickly realise: somehow it does not really flow anymore. When typing, on the other hand, many people can impress through quickness and a minimum of typos.
Handwritten letters are something special, especially because they have become so rare. The recipient will see right away that the letter writer has taken his or her time and made an effort. That is something that can indeed not be said about a standard response written in a messenger program. Whoever writes handwritten letters (or a handwritten job application or advertisement) will successfully stick out of the flood of digital communication. Especially a good handwriting that is easy to read expresses a person’s personality.
WHY HANDWRITTEN MESSAGES CAN STILL BE CONSIDERED RELEVANT
The positive reactions show that handwritten texts are still relevant. Even so-called “digital natives”, who have grown up with the Internet, know about the appeal of a hand-written letter. Above that a handwritten letter correlates with the growing mega trend of individualisation: a message cannot be more personal or unique than this.